Advantage “The Tyre Professionals”

Advantage, the Tyre Professionals, is a network of independent tyre dealers located throughout Australia and New Zealand, proudly supported by Michelin.

Each Michelin accredited Advantage store shares the same view, by servicing your business with the very best the market has to offer with Michelin group products and services, leading to reduced costs and increased profits back for your business.

Our Mission:
To provide truck tyre consumers Australia’s best product and service solutions both locally and nationally in a profesionally consistent manner.

Advantage is committed to offer:
- Professional tyre recommendations
- High quality Michelin products
- Comprehensive range of professional technical services
- Environment friendly techniques (retreading)

The Advantage program also entitles its members to improve their level of professionalism thanks to a comprehensive training program and regular support from Michelin, both technical and commercial.
Under this name, in a professional and clean environment, Advantage provides professional tyre services and high quality products thanks to well-trained management and technical teams, thus representing a true reference in truck and bus tyre market.

Products and Services